ExactTarget Inc. (ET) is a provider of cross channel interactive marketing solutions based in Indianapolis, IN. The company went public in November of 2012 at $19 and on June 4, 2013 received a $33.75 cash tender offer from Salesforce.com, a global leader in cloud computing based CRM software. The two companies had partnership agreements in the past, and this combination represents Saleforce.com's largest acquisition to date. The $2.5 billion offer, which came at a premium of over 50% to the previous close of ExactTarget shares, closed on July 12, 2013 for an annualized return of 1.74%.
From Mario Gabelli's third quarter 2013 commentary.
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